Client Pulse Report: Navigating AI in the Creative and Marketing Industry

AI is rapidly becoming embedded in daily workflows, but creative and marketing leaders are seeking support in deploying this groundbreaking technology and leveraging it to its full potential.

In March, ASGN brand Creative Circle, a leading marketing and creative services firm, surveyed nearly 500 professionals in their 2024 Client Pulse Report. Creative Circle received a record number of responses, demonstrating business leaders’ continued investment in AI.

Key highlights of the survey include:

  • AI is now a staple in creative and marketing teams, with 82% using it to some extent and 45% using it daily or weekly.
  • Leaders would like to further implement AI into their work, but 89% face barriers to increased adoption.
  • The necessity of AI today is undisputed, as 83% of leaders say they need to develop new AI skills and competencies in order to achieve their goals. 
  • Businesses are eager to close their AI gaps, with 66% of respondents seeking AI-specific training, hires, or consultants to upskill their teams.

Read the full report here for all the detailed findings on topics including the top AI use cases, barriers to adoption, and upskilling strategies.

 

AI, Art, and the Law: 16 Things to Know
Also, this March, Creative Circle hosted two expert panelists for an engaging webinar exploring the ways AI can revolutionize graphic design, plus the associated legal implications. Topics discussed included AI benefits and limitations, impacts to the job market, copyright considerations, and best-in-class AI tools.

Read the summary here and watch the webinar replay below to learn more.