AI's Impact on Creative Work

Artificial intelligence has already had a monumental impact on creative work — and its evolution is only accelerating. So, how can creatives best position themselves to thrive in this new era? What new opportunities does AI present, and what risks should we all be aware of?

Creative Circle hosted a panel discussion featuring three of their experienced candidates who all work at the forefront of AI and creativity. Here are three key takeaways from the event.

  1. When getting started with AI, start small. Ask it to do something you’re an expert in and evaluate the results. This will help you understand its capabilities and limitations.

  2. A great way to use AI is as a research and brainstorming tool at the beginning of projects. Use it to summarize masses of information and lean into it to spark creative inspiration. 

  3. Creatives shouldn’t fear AI — they should embrace its potential to bring their abilities to new heights. There will always be a seat at the table for talented humans!

Watch the full video to get a full glimpse at how AI is enhancing the creative digital space.

Interested in hiring creative talent to support the generative AI revolution? Check out Creative Circle's resources on Hiring Creatives In The Age of AI.